Solve this biz case, and we'll fly you anywhere on Earth.
Help a travel startup with their US launch strategy.
Pickyourtrail is an online DIY holiday booking platform that empowers users to curate customised holidays.
Your task is to design a strategy for them to launch their business to US customers.
Research
Analyze
Strategize
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We can't make your boss approve your leaves but...
We sure can help you make a better submission.
Stoa is India's best alternative to the traditional MBA. And here's one of our alumni’s presentations for reference on what output qualifies as great work.
This is a solution to — launching a GTM strategy for The Whole Truth for ready-to-eat category — problem. Use this only for reference while working on your solution.
In case you want to strengthen your presentation muscle, you can also watch a Stoa Masterclass on Creating Impressive Presentations
What are you waiting for?
Criteria And Eligibility
About Stoa
India's top alternative to the MBA.
The Stoa Program is a 6-month online program that trains and tests candidates on the fundamentals of business domains such as marketing, product, operations, people management, finance and strategy. It’s a system that delivers all the benefits of a traditional MBA, without the hassles of time and cost.
Why are we doing this?
At Stoa, we believe you only truly learn by doing; by putting yourself in uncomfortable situations with an open mind and clear focus. Strategic, clear thinking can be learnt, and travel is a good incentive to pick this skill. Therefore, we partnered with Pickyourtrail to host an annual case-study based competition with travel based rewards.
FAQs
How to make the submission?
The submission will be a presentation supported by spreadsheets or excel sheet. Once you unlock the case, you will receive the details about the case, problem statement, and further instructions on submissions over your registered email. You’ll have to submit your deck before 3rd September 2023.
What does the ideal submission look like?
Your final output must be a deck (12 slides excluding the title slide and appendix slides) and a supporting Excel/Google spreadsheet for any quantitative analysis you would have done for the project. You will need to explain the rationale behind your choices. We are not merely looking for opinions. Cite any external resources on the slide itself, and any primary research in the appendix or speaker notes for us to see.
How will I know if I have won?
We will email the status of your submission in the second week of September 2023. The winning submission will also receive further communication regarding their voucher from Pickyourtrail.
Who can I reach out in case of queries?
In case of queries, write to us at trip@stoa.com
What does the travel package include?
You can redeem your Pickyourtrail voucher on their website while booking a trip. If your total cost is more than the voucher amount, you'll have to pay additional cost over and top of the voucher amount.
Terms and Conditions for the travel voucher*
Pickyourtrail's Terms & Conditions:
1) Eligibility: Travellers must be Indian citizens who possess a valid Indian Passport with minimum 1 year validity. Both should be at least at the age of 18 - as of today.
2) The travel package is valid from September 15, 2023 to September 14, 2024 only.
3) The travel package can be redeemed for a free trip for 2 Adults.
4) The winner can avail any services for the voucher amount on Pickyourtrail's website. In case you want to extend your itinerary or make changes, it comes at an additional cost that you will have to pay for.
5) The travel package will not include the Visa processing fee.
6) After application, if your travel Visa doesn't get through, Pickyourtrail will neither bear the cost nor be held responsible for the same.
7) The travel package rewarded is solely for you and isn't transferable.
8) The travel cannot be redeemed as cash or any other reward worth the same.
